Best Buy for Business, an expanding unit of Best Buy Company, has more than 1,000 consultants who sell, implement, and support solutions for small-business customers.

Saddled with a home-grown business-management tool originally designed for Best Buy's retail business, the growing business unit sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics® CRM. It rolled out Microsoft Dynamics CRM to more than 150 consultants in the field and has plans to extend this to its entire team of consultants. Today, the company has a robust solution that supports its complex sales cycle and integrates easily with the business tools employees use every day.